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AAAA
American Association of Advertising Agencies. National organization
of advertising agency business, representing 630 agencies of various
sizes. AAAA agencies place close to 80% of all advertising appearing
in U.S. AAAA has developed standards of practice and the time
buying contracts used by most advertising agencies. AAAA has an
Outdoor Media committee that works with the industry on behalf
of its members.
AAF
American Advertising Federation. The AAF advocates the rights
of advertisers through educating the government, news media and
general public. The AAF accomplishes these goals through a nationally
coordinated grassroots network of 50,000 affiliate members including
advertising associations, and college chapters.
Advertising Council
A non-profit organization providing the media industry with public
service campaigns on a number of social issues.
Allotment
The number of units required to achieve a desired GRP level in
a market. Traditional poster panel showings consist of illuminated
and unilluminated displays that will vary by market size and population.
Alternative
Media Outdoor formats that do not fall into the categories of:
billboards, street furniture or transit. Most alternative media
is used to create customized solutions for advertisers.
ANA
Association of National Advertisers. The ad industry's oldest
trade association (est. 1910), ANA is the only one exclusively
dedicated to serving the interests of corporations that advertise
regionally and nationally. ANA members (representing 2,000 subsidiaries,
divisions and operation units) market a variety of goods and services
that account for over 80% of all annual regional and national
ad expenditures in U.S. ANA's Outdoor Advertising Committee addresses
issues to advertisers using or considering those media to ensure
maximum effectiveness.
Annual ADT
Annual Average Daily Traffic. Measurement representing the total
number of vehicles passing a given location, based upon 24-hour
counts taken over an entire year. Mechanical counts are adjusted
to an estimate of annual average daily traffic figures, taking
into account seasonal variance, weekly changes and other variables.
Approach
The distance measured along the line of travel from the point
where an advertising unit first becomes fully visible to the point
where the copy is no longer readable.
ARF
American Research Foundation. Founded in 1936 by the Association
of National Advertisers and the American Association of Advertising
Agencies, the Advertising Research Foundation is the preeminent
professional organization in the field of advertising, marketing
and media research. Its combined membership represents more than
400 advertisers, advertising agencies, research firms, media companies,
educational institutions and international organizations. The
principal mission of the ARF is to improve the practice of advertising,
marketing and media research in pursuit of more effective marketing
and advertising communications.
Audited
The certification of traffic circulation. The TAB is an independent
auditing bureau responsible for verifying traffic circulation
in a market.
Audited Circulation
The Traffic Audit Bureau for Media Measurement (TAB) independently
audits records and circulation data for outdoor advertising according
to established national procedures approved by the buyer and seller
community. Similar to the Audit Bureau of Circulations (ABC).
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