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F

Face
The surface area on an outdoor unit where advertising copy is displayed. A unit may have more than one face.

Fade
A mode of message transition on an LED display accomplished by varying the light intensity, where the first message gradually reduces intensity to the point of not being legible and the subsequent message gradually increases intensity to the point of legibility.

Facing
The cardinal direction that an outdoor unit faces. As an example, a north facing bulletin would be viewed by vehicles traveling south.

Flagging
A tear that causes poster paper to hang loose from a bulletin or poster panel face.

Flexible Face
Single-sheet vinyl used in computer painting.

Flight
A period of time. The length of an advertising campaign, sometimes divided into distinct segments over the course of weeks.

Frame
A complete, static display screen on an LED display

Frame Effect
A visual effect on an LED display applied to a single frame to attract the attention of viewers.

Frequency
The average number of times an individual has the opportunity to see an advertising message during a defined period of time. Frequency (and reach) in outdoor advertising is typically measured over a four week period.

 

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