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I

Illuminated
An outdoor unit equipped with lighting that provides night time illumination of an advertising message, usually from dusk until midnight.

Intensity
Often called brightness. The LED industry measures display intensity in candelas per square meter, which is also referred to as nits.

Impression
Is a term used by all media to quantify the number of people who have an opportunity to see an ad in a given period of time.

IMS
Interactive Market System. The largest international supplier of media and marketing systems. IMS provides advertising expenditure measurement, media planning and buying systems for various national and local media.

 

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