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O

OAAA
Outdoor Advertising Association of America. The term refers to a national trade association representing and supported by the member plant operators, suppliers, associates and international members. The mission of the OAAA is to promote, protect and improve the outdoor advertising medium by focusing on legislation, marketing, product improvement, new technologies and industry unity.

OBIE Award
An annual award that recognizes creative excellence in outdoor media. The OBIE Award program is administered by the OAAA.

Official Counts
The traffic counts taken from official (governmental) sources such as city, state or county departments of transportation.

Off-Premise Sign
A sign that advertises products or services that are not sold, produced, manufactured or furnished on the property where the sign is located. An outdoor display is an off-premise sign.

On-Premise Sign
A sign that advertises products or services that are sold, produced, manufactured or furnished on the property where the sign is located.

OOHsolutions.com
The developer and marketer of web-enabled outdoor (OOH) media management systems. OOHsolutions.com melds active media marketplace content with media intelligence resources and reference data for all trading partners involved in the purchase and sale of OOH media.

Out of Home
All advertising that is specifically intended to reach consumers outside the home. Out of home includes, but is not limited to, outdoor media and radio.

Out of Home Media Source
The official rate and panel allotment source for all outdoor advertising products including billboards, street furniture, and transit. Published by SRDS, Inc., New York, NY.

Outdoor Advertising
The term refers to many forms of media that carry advertising messages to consumer audiences outside the home. Outdoor products are divided among three primary categories, billboards, street furniture and transit.

Outdoor Media Plan of the Year
An annual award sponsored by the OAAA that recognizes excellence in outdoor media planning.

Override
The continuation of an outdoor advertising program beyond a contracted period. An override, if offered by an outdoor company, is provided at no additional cost to an advertiser.

 

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