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P

PDM
Plant Defined Market. The geographic area of outdoor media distribution defined by a local outdoor operator and based on county coverage.

Permanent Bulletin
A bulletin that remains permanently located at a specified site throughout the term of a contract, usually for long periods. A permanent bulletin program can build strong brand recognition in specific market areas.

Photocell
photoelectric cell; the light-sensitive component within a photosensor. The actual device might be a photodiode, a phototransistor, or a photoconductive cell. It is important to make a distinction between a photocell and a complete photosensor device. A photocell might be any device in which light controls the electron emission from a cathode, the electrical resistance of an element, or the electromotive force produced by a cell; it is usually incorporated in an electric circuit and used in mechanical devices such as door openers or home outdoor night lights.

Pixel
The smallest single point of light on a display that can be turned on and off. For LED displays, a pixel is the smallest block of light emitting devices that can generate all available colors. For incandescent displays, a pixel is an individual lamp on the matrix.

Pixel Pitch
The center-to-center spacing of pixels in a matrix, expressed in inches or millimeters. An equivalent inch and mm value should be shown in the same order, e.g. 1 inch and 25mm.

Plant
All the outdoor advertising units in a market that are operated by a single company. Sometimes the term refers to the outdoor company itself.

Poster Panel
A outdoor unit that can accommodate 30-sheet and 8-sheet poster displays.

Posting Date
The date when a poster program is scheduled to commence. A five day leeway is customary.

Posting Instructions
Detailed marketing objectives provided to an outdoor company by an advertiser or agency. The information is used to chart a showing with the greatest efficiency in reaching a desired target audience.

Posting Leeway
The outdoor company is allowed a grace period of five working days before and after a scheduled posting date. This allows the company to complete posting a showing without penalty in the event of a delay caused by weather or unforeseen circumstances.

Post-Turn
An outdoor unit with a slatted face that allows three different copy messages to revolve at intermittent intervals. Sometimes referred to as a Trivision.

Premiere Panel
A standardized display format measuring 12' 3" x 24' 6" in overall size. Premiere panel units offer the impact of a bulletin by utilizing a single sheet vinyl face stretched over a standard 30-sheet poster panel.

Premiere Square
A standardized display format measuring 25' 5" x 24' 6" in overall size. The premiere square offers spectacular impact by utilizing a single-sheet vinyl face stretched over two stacked 30-sheet poster panels. In some markets, this same technique can be applied to stacked 8-sheet poster panels measuring 12' 6"x 12' 1" in overall size.

Pre-Ride
An in-market field check of available panels to determine specific locations to be included in a specific GRP/showing.

Proof-of-Performance
Certification by an outdoor company that contracted advertising services have been rendered.

Propinquity
Nearness in time and space to a purchase decision.

 

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