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S

Saturation
The color intensity of an image; An image high in saturation will appear to be very bright. An image low in saturation will appear to be duller and more neutral. A 100 percent saturated color does not contain any white; adding white reduces saturation. An image without any saturation is also referred to as a grayscale image.

Scarborough
A provider of syndicated local market consumer data, measuring most major US DMA's. Categories surveyed are consumer retail shopping behavior, product consumption, media usage, lifestyles behavior and all demographics.

Scroll
A mode of message transition on an LED display where the message appears to move vertically across the display surface.

Sequence
Group of two or more frames that may consist of words, graphics or animation that are grouped together under one name. May range in size from a few frames up to a hundred or more.

Showing
See GRP or TRP.

Sign
Any structure used to display information regarding a product or service. An outdoor unit is a sign.

Simmons
A provider of national media and consumer marketing data. Categories surveyed are consumer retail shopping behavior, product consumption, media usage, psychographics, lifestyles behavior and all demographics.

Snipe
An adhesive strip that is used to change a portion of copy displayed on an outdoor unit.

Spectacular
A bulletin that is usually larger than 14' x 48' and is positioned at prime locations in a market. A spectacular often utilizes special embellishments.

Spotted Map
A map indicating all locations included in a specific outdoor program. Also referred to as a location map.

Standardized Unit
Outdoor units constructed in accordance with the specifications established by the OAAA.

Street Furniture
Advertising displays, many that provide a public amenity, positioned at close proximity to pedestrians for eye-level viewing or at a curbside to impact vehicular traffic. Street furniture displays include, but are not limited to: transit shelters, newsstands/news racks, kiosks, shopping mall panels, convenience store panels and in-store signage.

Surface Arterials
Major streets in towns or cities that carry a heavy flow of vehicular traffic.

 

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